The double name concept was then explored digitally trying to create some sort of iconic/logotype. A variation of serif and sans-serif typefaces were explored to explore which communicated more suitably. The aim of the branding was to communicate professionalism and readiness to enter employment but creativity at the same time. This was appropriate as this branding will very much be aimed at employers. The branding also aims to be inclusive of all audiences as in previous years the branding has been too illustrative an feminine. To achieve a feminine aesthetic to communicate the self without excluding certain audiences, a range of pastel tones were explored that do have a feminine vibe but not excessively. Pastels are personally representative in that they are found on lots of personal possession as well as being a common theme in personal designs. A further aim was for the branding to be non-suggestive of a graphic design style or preference. This neutrality will likely be best shown with a minimal branding that is adaptable to many styles.
Conclusions from this exploration included the dismissal of using 'Sophie-Grace', although stylish the confusion this causes is too inconvenient. Furthermore, after much exploration trying to create a logo, this is beginning to feel very forced and unnatural, therefore considerations are being made into simply establishing brand guidelines with a colour palette and typeface(s).
Below are some of the digital experiments -
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