Personal and Professional Practice Level 6: OUGD603 | DBA - Meeting 5 (Development in Response to Feedback)

Taking the inspiration from the Insula, a wider idea generation was approached in relation to feedback. This explored names and concepts related to the moments in the day. General words and associations related to drinking hot drinks were also explored.

Exploring bringing the concept of the 3 times of day into the name

Exploring insula as a brand, the idea was to make the A a house shape to relate back to the homely feel. The hand rendered approach was continued.

Considering the brand experience and how this could translate into a name or concept

Fusing the number 3 with the word brew.

Hand rendered type illustrations by a group member.

With these ideas in mind it was decided to begin exploring these digitally. None of the concepts felt fully developed so it was thought that this would become clear with digital exploration.

A variety of hand rendered style type and neutral brown tones were explored. Pattern was also explored to communicate the flavours and product through shapes such as swirls.

Adding textured lines to give the impression of coffee and tea stains. Creating house shapes from the A.

Colour palette exploration

bringing in metallics as feedback suggested. Investigating the design of the packaging using sketches as a guide.

Exploring how this design could be applied on bulk bags and shots. The idea was for one of the more successful insula logos to be a sticker seal for the packaging.

Exploring how each product could be presented. Numbers could indicate the time of day the product is taken

Pattern exploration from a group member to illustrate the flavours

Testing a more vibrant colour palette to evaluate whether this was more successful. Although aesthetically pleasing, this approach did not satisfy the aims or communicate the brands personality.