It was determined that a homely appeal for the brand would not only suit the form of the products but reassure the audience as well. It was appropriate to brand and package the products like any tea of coffee product but place the suitable warnings on.
Some ideas from this session included -
- Names such as snug and cuppa. Cuppa could become a household name in the same way that Hoover the brand is now used as a term for a vacuum cleaner. 'I need a cuppa' could be a tagline as this is a phrase commonly used.
- A literal approach of steam waves and teapot/cup icons to reassure the audience.
- Sachets that fold out into a home shape to refer to the concept of a homely feel.
- Neutral browns and cream tones to relate the the tea/coffee appearance.
- Product idea - a travel cup that the sachets can be inserted into for on the go.
- An alternative approach being the metallic referring to gold/silver/bronze medals and the Olympics. Bulk bags of the powder could be sealed with medal like stickers.
- Flavours such as vanilla, chocolate and caramel for reassurance and good taste. Illustrations could reflect these flavours.
- A hand rendered approach to reflect home and the process of making the drink yourself.
With strongest concept being the cuppa/home idea, physical mock-ups were made to begin to imagine how the sachets could physically look. A way of navigating each sachet was thought of using quick fire quotes that describe the need at hand for example 'I need to...wake up, perk up, chill out'. These would define each sachet and its effects for the customer.
No comments:
Post a Comment