A PPP session covered considerations to make before making a business using a business framework in order to plan and get to grips with the brand. This was very useful from both a personal and designers perspective in that it is a useful structure to be able to take into the future for the potential of setting up a design business, as well as helping to to get to grips for a company that a design could be created for - a better understanding of the business could aid the overall design.
Considerations within this structure included -
- Value propositions
- Audience
- How are you connecting?
- Customer relationships
- Why should they work with me?
- Key Resources
- Key Partnerships
- Key Activities
- Cost Structure
The two part exercise covered both a common business and a design focussed business. Although simple this exercise was very useful in terms of teaching the very basic considerations required before starting a business rather than jumping in to quickly. Having all the requirements broken down into this format was incredibly useful, this template will certainly be taken into the future.
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