Friday, 31 March 2017

OUGD602 | Studio Brief 02 - Business Framework

A PPP session covered considerations to make before making a business using a business framework in order to plan and get to grips with the brand. This was very useful from both a personal and designers perspective in that it is a useful structure to be able to take into the future for the potential of setting up a design business, as well as helping to to get to grips for a company that a design could be created for - a better understanding of the business could aid the overall design.

Considerations within this structure included -
  1. Value propositions
  2. Audience
  3. How are you connecting?
  4. Customer relationships
  5. Why should they work with me?
  6. Key Resources
  7. Key Partnerships
  8. Key Activities
  9. Cost Structure
The two part exercise covered both a common business and a design focussed business. Although simple this exercise was very useful in terms of teaching the very basic considerations required before starting a business rather than jumping in to quickly. Having all the requirements broken down into this format was incredibly useful, this template will certainly be taken into the future. 

Business framework for an Event Planner 
Business framework as a designer


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