In general the response to the menu was very positive, with only minor changes -
- Reduce gutter
- Try bringing leaves into the rest of the design
- Reduce the width of the column for the 'Our Promise Section'
DESIGNS SHOWN -
Considering this feedback and personal opinion the menu was improved. The first major change being headers. This was changed to the typographic style of the posters. The reason for this was the fun element of the brand was being lost and the menu appeared too serious. The new playful type means the menu is more exciting to read and it promotes the Nourish brand further.
Minor layout adjustments were made, however the gutter was not increased as this would be too time consuming and would potentially cause major issues within the layout. As the columns were still readable this was left.
Leaves were also brought in to replace the circles for a better brand consistency.
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