Luckily I have quite a clear direction as to where I would like to be in my career. Entering a graphic design degree I had always planned to go into editorial design where my interest in graphic design originated. However, on discovery of graphic design studios my interests changed. Early on in Level 4 it became my aim to join a graphic design studio ideally in Liverpool and I have pursued this ever since,
Writing a designers statement I have been able to identify where my interests lie and who I am as a designer. Reflecting on previous projects and general interests it became clear that my designs were mostly focused in four areas, these being packaging, branding, editorial and illustration. I find these projects most enjoyable and engage with these areas most outside of study. I also see myself as a playful designer who enjoys to use colour to communicate. However, I also take a professional approach ensuring all projects are finished to a high standard. Finally, I always aim to take a strong conceptual approach and this has been based on a creative idea generation process that has developed during my time at university.
In terms of personal aims I have a strong idea as to how I would like my career to progress. As previously mentioned, I would like to find a job as a graphic designer in a studio in Liverpool. If this is successful, I would like to progress through the company from middleweight to senior designer. I would like to see my hard work and experience pay off through this progression. Importantly I want to enjoy working for the company, I would like to have the confidence to leave if I was unhappy. Overall I want my career to fun. I would like to live the saying 'do what you love and you'll never work a day in your life'. I want the confidence to turn down opportunities if I don't want to, the confidence to say no, but also the confidence to say yes to more design opportunities.
My ultimate long term goal is to become an art or creative director, representing women in graphic design. I feel that I would enjoy leading a team, having a sense of control and confidence in my experience and abilities. With this goal in mind I have been conducting research into 'how to become an art director' because you have to start somewhere! An article on It's Nice that advised that a wealth of experience is crucial to success, learn to adapt to the industry, learn to problem solve, do your own thing in your own way, stay ahead of the game, be inventive, try new things, expose yourself to a breadth of ideas, learn from the best, never stop doodling and work hard!
